7,231 verified contacts — mix of MCA debtors identified via UCC filings (high intent: actively carrying stack debt) and MCA digital applicants (self-identified need). After dedup and email validation, 6,799 uploaded to Bison with one bad-format email dropped.
Variables cleaned and normalized: first names stripped of initials and trailing commas, company names stripped of legal suffixes, person-name companies converted to "your business". PS line personalizes with direct phone number (96% of list) or reply fallback (4%).
| Step | Subject | Angle | Timing | Spam |
|---|---|---|---|---|
| E1-A |
third generation
Case study lead — pharmacy owner, 2 yrs, 6 lenders, $400K in 2 weeks
|
Story credibility | Day 1 | PASS |
| E1-B A/B |
weird one
Magic wand opener — "if you could fix one thing about finances right now"
|
Curiosity / empathy | Day 1 | PASS |
| E2 |
Re: third generation
Thread reply — math hook, APR reality, $40K–$80K/yr savings range
|
Concrete savings | +3 days | PASS |
| E3 |
honest question
Break-up frame — acknowledge silence, soft close or wrap up
|
Permission / close | +6 days | PASS |
The SPARK framework is doing what it's supposed to here — E1-A leads with a specific, named case study (third generation pharmacy owner) that names the exact fear the list carries: stacked positions, daily debits, being told "no" by six lenders. It's not a pitch, it's a mirror. E1-B (magic wand) runs as an A/B to test whether curiosity-opener or story-opener pulls better reply rates — the data from this split will inform future RBS campaigns.
The PS line is the strongest personalization lever here: 96% of leads get a direct phone number reference, which turns a cold email into something that feels like a follow-up. The fallback (4% no-phone) maintains tone without breaking cadence.
One thing to watch: this list skews heavily UCC (debt-signal leads). E2's math hook ($40K–$80K/yr savings) is the right move for this audience — they're already aware of the cost, so quantifying it rather than explaining it hits differently than it would on a cold list.
campaign attach-inboxes --id 825 --inbox-ids <IDS>. Workspace 21 (RBS).campaign resume --id 825. Settings already locked: 1,000 emails/day, 800 new leads/day, Mon–Fri 8am–5pm ET, plaintext, no open tracking.gtm-orchestrator score-replies.